annals of consumerism 2012

My closest friend from college hosts an annual Christmas party that culminates in a present exchange game known as the Yankee Swap [1]. Players get cards and in order of the cards, choose a gift, unwrap it, and then possibly trade it. The game engineers among us, who run the exchange, look forward to the Yankee Swap so they can design ever more intricate trading rules. Kids of all ages look forward to the Yankee Swap because you get a present that is a surprise but also partially controllable, and you can see who likes and wants the present you’re giving. Anyway, you get a present! I look forward to the Yankee Swap as a consumer barometer. What does my geek peer group and its children aged 7 to 25 consider to be a good generic present with a $20 budget?

This year’s choices:

Food related
– Libbey Nova black wine glasses
– Metal spaghetti serving ladle set
– Cheese board shaped like a wine bottle
– Small slate cheese presentation board with three parers
– Popsicle making set
– Pizza cone set (really forms for cone-shaped calzones)
– Cookie and cupcake decorating set; T-shirt shaped cookie cutter
– Star Trek Next Generation Pez [2]

Geek gear
– HP wireless multimedia keyboard
– Dry erase board with markers
– Weather station
– Bright blue earphones, charging adapter that plugs into a car cigarette lighter [3], mini/micro USB cord, stylus
– 8-gigabyte USB stick shaped like a dragon
– Lantern using 30 LEDs
– 15-in-one combined tool bag and utility sack
– Ultimate Hammer Utility Tool
– L.L.Bean travel alarm clock with LED backlight

Media and playthings
– Two books on preserves, Pickling and Put ‘Em Up
– Vegan recipe book, something about greens,
packaged with The Stupidest Angel: A Heartwarming Tale of Christmas Terror
– Book: Cooks Magazine Science of Good Cooking
– Books: Chronicles of the Crusades, People of the Second Crusade, Holy Warriors of the Crusades
– Book: How to Be Canadian
– Book: The Private Eye Annual 2012
– Puzzles: Hexus the color connecting puzzler, Tangrams for one or two players or teams
– Logic puzzle: Find Your Way Gnome
– Jigsaw puzzle: abstract Alaskan art via the Peabody Essex Museum
– Game: Mancala
– Robin Hood tarot deck signed by the artist

– Panda hat
– T-shirt: We Built This City On Rocks And Wheat (ref Settlers of Catan)

The T-shirt was easily the most admired gift, with people going to the Lonely Dinosaur website afterward to check out their other slogans. I brought the Private Eye annual, which isn’t available in the U.S. and I thought would appeal to Onion fans. Nobody had time to read it in the trading and it went home with one of the youngest kids, which may not have been the best match. I took home How to Be Canadian, enlarging my collection of books about nationalism and citizenship while successfully avoiding the cheese platters, as I already have a slate cheese platter from the swap before last.

Now begins the quest to find the perfect present for next year’s swap. As the wrapping on one of the gifts said: Have a satisfactory non-denominational capitalist winter gift-giving season.

[1] Traditionally a Yankee Swap is an exchange of junk you’re trying to get rid of. Once someone thought that was what we meant and brought some old baskets; they found an appreciative home but she was slightly embarrassed.

[2] Star Trek Next Generation Pez may or may not have violated of the no-food rule, introduced after the year when half the gifts were chocolate. Relatedly, I once participated in a swap in Finland where the half-dozen gifts included three six-packs (actually twelve-packs) and a set of coasters. There’s usually no alcohol in the big Massachusetts swap, because of the kids and the fact we’re drinking less as we get older.

[3] Why aren’t they calling them something else yet? I’ve never seen them used to light cigarettes, not even when I was a child of smokers.

Posted on by Diana ben-Aaron
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